IMATS welcome to New York!!!

82 Mercer was the place to be this morning at 8am. The line was already down the block. IMATS, International Make-Up Artist Trade Show, is in the Empire State for the first time and found its way to Soho this morning.

What I found exciting about IMATS vs other makeup trade shows is its focus on artistry in the industries of fashion, entertainment and not just what's considered "normal" beauty. On the first floor, there was an amazing makeup mini-museum devoted to the artistry of makeup in television and movies. I have some special photos from this that I'll be sharing on a later post. The speaker sessions range from things everyone makeup artist, professional or amateur should know, such as Makeup for Ageless Beauty, to topics which are really targeted for hardcore theatrical makeup professionals like Zombies 101 - Intro to Creature Creation.

I was able to get in a few moments early before the chaos of the sold-out crowd came in.

Obsessive Compulsive Cosmetics Spring Collection 2011

Obsessive Compulsive Cosmetics pigments.

Inglot just as doors were beginning to open. The counter was crowded all day.

Eve Pearl working her magic.

Mehron booth.

Beautiful rose tattoo body painting at Mehron.

So pretty!!

Lit Cosmetics

Gettin' groovy at Lit!

Naked Cosmetics skincare.

Naked Cosmetics pigments.

Hakuhodo brushes. So luxe.

Stila booth getting stocked.

Someone getting eyelash extensions at Evalash.

Yes, they are getting LIVE at the booth.

Yaby Cosmetics

Yaby Cosmetics foundations and palettes.

Body painting.

Loved this comic theme. That model was a good sport!

Tate Steinsiek speaking about Zombies.

There is so much more to report, but now it's time to actually to have dinner! Check back later for more coverage. Tomorrow is also another day! So there will be plenty to report!

For more information on IMATS go to www.imats.net.