IMATS New York - Makeup Artistry in Entertainment, Over Jake Gyllenhaal's Dead Body!

 E with her new friend at IMATS

One thing that I've mentioned that I love about IMATS compared to other trade shows I've attended is its focus on makeup artistry in industry.  How are people pushing the boundaries of makeup for professional purposes?  The best place to think about where these limits are being constantly tested is in movies and TV.  With increasingly better technology, the scrutiny over the makeup artist's work is intense, to put it mildly.  You know you gotta be good.

I loved how on the first floor as you walked in, there was a mini-museum with some amazing examples of makeup work for seriously theatrical purposes.  The displays ranged from chins and cheeks to create a distinctive character... to full blown twitching and bleeding mutilated hearthrobes that are wired to work at a push of a button.

All great examples of how makeup can be so much more than just making someone look pretty.  The ideas are seriously limitless!  And it was all very inspiring!

 Don't be confused by the Paul Giamatti picture, that's Eddie Murphy (well not the real one).

Walking Dead?  No, just makeup!

 Gory guts, yellow rotting flesh.  You have to make it look real or go home.

 If you are getting squimish, this person has done their job. 

**Now For Something DRAMATIC**

 NO JAKE NOOOOOOOOOOOOOO!  YOU CAN'T LEAVE ME!

 Psych!  It's not the real Prince of Persia, but a latex model wired to twitch and bleed.  This was created for his latest movie, Source Code.

 But doesn't it look REAL?

I still can't believe how life-like it is!

Thank you IMATS for exposing me to a world beyond perfect skin and smoky eyes.