IMATS New York - Student Competition Fantasy Beauty!

A Student entry for the Character/Prosthetic Mythological Creatures Theme Competition.

On Day 2 of IMATS, there was a second student competition that explored more of the elaborate side of makeup.  Sunday's competition was focused on the theme of Fantasy Beauty.  Student finalists had three hours to transform their models from mere mortals into their crazy fantasy vision.  I was incredibly impressed with the work that these artists were doing.  Also, I was taken back by the patience of their models!

A student at work.


All prosthetics were homemade by the students. 

Backstage working on their models.
Airbrushing
Every detail of thought of... even the nails.
The finished models!
This model was really in character.
 
Amazing!  This is straight out of a fantasy movie!
Everyone was amazing talented, and I could never do what they do.  Have you ever thought about fantasy makeup?  If you were going to create a mythological creature look... what would it be?

IMATS New York - Gurus Celebrity Sitings! Meeting Some of My Favorite YouTube Beauty Gurus!


I know what you're going to say.  I'm so slow to report on my IMATS trip!  But I still have a lot of great coverage to share.  One of my favorite parts of IMATS was meeting some of my favorite bloggers and vloggers in person.  I felt completely star struck by seeing all of my favorite gurus that I spend hours watching.  Everyone was so sweet and welcoming!   I totally felt a little fanatical!   Thank you to everyone I met!  I hope you will be in IMATS LA!

Koren from EnKore Makeup was at a Make Up For Ever Pro social I went to on Thursday and again at IMATS.  I had actually lost my voice because of allergies and had to really muster up my strength to say hi!  He was so sweet!

 BEATFACEHONEY (love her!) and me
I absolutely LOVE Tatiana Ward, aka BeatFaceHoney.  First, she does some really gorgeous tutorials and has a beautiful voice.  Second, she has one of the most entertaining personal channels on YouTube.  Her friends are all so fun and adorable, plus you gotta love a Philly girl, right?  Subscribe to her makeup channel here and her personal channel here.   She put up a video on her IMATS experience on her personal channel and here as a tutorial!
 E, Julie G and me
I was so excited to see one of my favorite YouTube gurus, Julie G.  She is so delightful and sweet in person.  The same bubbly personality you see on her videos is how she is in person!
 Julie G, she's so pretty!!!!
She did a great video on her channel that covers her experience at IMATS.  Click here to see it.  Don't you love her coral dress?!
 Lauren aka Queen of Blending.  Look at her amazing cat eye!  Rrr!!
Seriously YouTube royalty!  The Queen of Blending was working the Obsessive Compulsive Cosmetics booth.
 Queen of Blending's bling bling nails and phone!  Don't you love her more?
 Queen of Blending.... blending on Miss January at the OCC Booth.
I could imagine that he was totally at home at IMATS.  I love his tutorials!  He does such amazing artistry stuff.
Miss Teen USA, Kamie Crawford, loves makeup too!

Ahhh I just love revisiting these photos!  IMATS was such a blast and I can't wait for LA!

IMATS New York - Inglot Freedom System! Make Your Own Palette Mayhem!

Freedom System at the Inglot booth at IMATS!

One of the biggest and definitely most popular booth at IMATS was Inglot.  The line for Inglot never seemed to diminish throughout both days of the show.  The poor exhibitors working the booth must have seriously been exhausted by the end of the show.  I don't think they got a second of rest over the span of two days.

What everyone was waiting for was the Freedom System palettes.  It's Inglot's mix-match-make-your-own system.  You can create palettes with face powders, blushes, eyebrow cremes, eyebrow powders, creme concealers, lip colors and of course eyeshadows!!!!  I got in VERY early on Saturday and was actually the first person to make a palette at IMATS!  I made two 20 pan eyeshadow palettes.  The prices are going up in May, and with the 30% discount at the show, it was necessary to get forty eyeshadows!  The price of the 20 pan square eyeshadow palette at the show was $72 (regularly $95).

Blushes
Face powders
Cream Concealer
Brown Collections - powders and cremes.
Eyeshadowssssssss..........
So many gorgeous shades!
Neutrals!
Palettes can be made in round or square
This was the counter prior to anyone touching it!
Before long there would be a crowd swarming this stand!
Greyscale...
Pinks!
 
 It was hard to pick only 40!
  My finished palettes!

If you missed IMATS, you can still order your palette online at http://inglotcosmetics.com.  Try to buy now before the price increase in May!  But even with the increase, what you get for your $ is still a great value.

IMATS New York - Eve Pearl Makeover At IMATS!

 Beautyburg's E gets her makeup done at Eve Pearl.

Eve Pearl, 5 time Emmy award winning makeup artist, knows a thing or two about looking good on camera.  At her booth at IMATS, makeovers were going around the clock helping women (and men) go from good to great.  Beautyburg's E volunteered, extremely willingly, to be a test subject for an Eve Pearl makeover.

If you haven't checked out Eve Pearl's site, I definitely recommend doing so.  There are some serious night and day transformations.  Dark circles, disappear!  Acne scars, vanished!  Hyperpigmentation, concealed!  Really amazing stuff. 

E before.  Such a natural beauty, but she wanted to add a little drama to her look and define her eyebrows.
This is E's BEFORE photo.  
E in a chair getting ready to get made over.
Mable from Eve Pearl handled E's makeover.
E's makeover was being broadcast at the booth at IMATS.  Check out those Emmys!
Others could watch E being transformed!
Eve Pearl products.
Mable puts the finishing touches on E's face.
And she's done.  False eyelashes and all, this makeover took less than 10 minutes!  Bravo Mable for being so speedy!!!!  There was a line of anxious makeoverees waiting.
 
E's AFTER photo.  Her but better!!! 

For more information about Eve Pearl, go to www.evepearl.com.  Products that Beautyburg recommends are: Salmon Treatment Concealer, HD Dual Pressed Powder and HD Dual Foundation.

IMATS New York - Eve Pearl At IMATS - New HD Liquid Foundation!

 Eve Pearl doing her work!

I always find Eve Pearl impressive.  Whether it's by her energy to do makeup for TV, run a makeup studio, spearhead a global makeup brand, be continually omnipresent at all the makeup trade shows.... it's all very, very impressive.  Another thing to add onto that list of impressive things about Eve Pearl is her presence and organization at IMATS.  Her booth was completely tricked out with cameras, studio lights, optimal counter space and makeover stations, TVs, photographers, cameramen, handlers, etc.  Her staff was amazingly knowledgeable, friendly and composed, which is difficult in the mayhem of a trade show.

But what I always find most impressive about Eve Pearl is actually the products.  They are always so good.  So you can imagine my excitement when they were premiering their new HD Liquid Foundation at IMATS!  Of course, I had to snag a tube.  This formula is not yet available on the website, as they are still waiting for bottles (prototype photographed below), but they were selling 0.5oz tubes at IMATS.  I will have a full review on the foundation soon, but what I can tell you about it is that is it..... you guessed it..... impressive.  It's medium to full coverage, with the option of being sheered out with a damp sponge.  The texture is luxurious.  It feels like nourishing lotion on my face.  The overall finish is satin and it's extremely lightweight.  For those who are intimidated by cream foundations but have been interested in the Eve Pearl line, this is for you.

Look out for my full review soon!  Check www.evepearl.com for updates!

 This is one lucky girl to be getting made over by Eve herself!
 Is that Salmon Concealer?
 Eve Pearl's line.
 The brushes.
 Lipsticks, blushes and HD Foundation trios.
 BRAND NEW!  HD Liquid Foundation!  Just out for IMATS!
 This is a prototype for what the bottle will look like when available.
For the show, they were being sold in these white 0.5oz tubes.

IMATS New York - Student Competition Tribal Beauty!

 Models from the Tribal Beauty Theme Student Competition.

IMATS, which is produced by Make-Up Artist Magazine, holds student competitions during the show.  On Saturday, students competed in a Tribal Beauty Theme competition, showcasing their interpretations.  It was amazing to watch these students make-up, style and hairdress their models, all in record time.











Who would you pick as a winner?  They are all so good... tough call!

IMATS New York - Mehron Goat Girl - Amazing Fantasy Makeup Transformation!

 Amazing transformation!


IMATS focuses all on the endless possibilities of makeup.  So you want to be a goat girl?   No problem!  Makeup can do that!  At the Mehron booth, there were amazing transformation demos all weekend.  One that I was able to capture from beginning to end was this horned ram/goat mythical figure. 

 See the cute girl in the background?  Watch her go from normal to fantasy!
Capped and read for horns!
 Artists from Mehron attach her horns.
Do you think you could this with makeup?

Mehron specializes in theatrical and stage makeup, but they also make some beautiful foundations and blushes for everyday!  I purchased some of their foundations and a blush and will be reviewing them soon.  To check out Mehron products go to www.mehron.com.

For information on IMATS go to www.imats.net

IMATS New York - Inglot Insanity at IMATS!

 Inglot at IMATS New York 2011

The largest and definitely the most in demand line featured at IMATS New York was unquestionably Inglot.  For those who are not familiar with Inglot, it's a Polish brand that has recently launched in the US a few years ago and only recently opened an online store.  They have been branching out in 2010, making headway with stores in Las Vegas, Southern California and a new studio in Chelsea Market, New York.  Inglot, the company, is over 20 years old.  The line boasts a huge range of shades and colors with a lot of products for personal and professional use.

Everyone was lining up to scope out products from Inglot.  One of the most popular items is their Freedom System palettes.  I will have another post shortly devoted only to the Freedom System.  They've recently launched a 20 pan eyeshadow palette, which is a must have from the line!

Luckily, I got in early on Saturday and was able to photograph the display before the mob set in. 


 Although the Freedom System offers a wide range of colors to choose from, Inglot carries more individual shades of eyeshadow in these round pans.
 Just want to swatch every shade.....
 These pans are huge!


 There are almost too many products to try!
 I love how pristine everything is!  (Though that did not last long.)
 Powders, foundations, oh my!
 Yep, that sign says 30% off!  Another reason to get to the trade shows!


The nail polish range is almost as impressive as the eyeshadows!

Have you had a chance to try Inglot yet?  Check out their website at www.inglotcosmetics.com.

IMATS New York - Makeup Artistry in Entertainment, Over Jake Gyllenhaal's Dead Body!

 E with her new friend at IMATS

One thing that I've mentioned that I love about IMATS compared to other trade shows I've attended is its focus on makeup artistry in industry.  How are people pushing the boundaries of makeup for professional purposes?  The best place to think about where these limits are being constantly tested is in movies and TV.  With increasingly better technology, the scrutiny over the makeup artist's work is intense, to put it mildly.  You know you gotta be good.

I loved how on the first floor as you walked in, there was a mini-museum with some amazing examples of makeup work for seriously theatrical purposes.  The displays ranged from chins and cheeks to create a distinctive character... to full blown twitching and bleeding mutilated hearthrobes that are wired to work at a push of a button.

All great examples of how makeup can be so much more than just making someone look pretty.  The ideas are seriously limitless!  And it was all very inspiring!

 Don't be confused by the Paul Giamatti picture, that's Eddie Murphy (well not the real one).
Walking Dead?  No, just makeup!
 Gory guts, yellow rotting flesh.  You have to make it look real or go home.
 If you are getting squimish, this person has done their job. 

**Now For Something DRAMATIC**
 NO JAKE NOOOOOOOOOOOOOO!  YOU CAN'T LEAVE ME!
 Psych!  It's not the real Prince of Persia, but a latex model wired to twitch and bleed.  This was created for his latest movie, Source Code.
 But doesn't it look REAL?
I still can't believe how life-like it is!

Thank you IMATS for exposing me to a world beyond perfect skin and smoky eyes. 

IMATS New York - Saturday April 9, 2011 - Day 1 Coverage!

 IMATS welcome to New York!!!

82 Mercer was the place to be this morning at 8am.  The line was already down the block.  IMATS, International Make-Up Artist Trade Show, is in the Empire State for the first time and found its way to Soho this morning.

What I found exciting about IMATS vs other makeup trade shows is its focus on artistry in the industries of fashion, entertainment and not just what's considered "normal" beauty.  On the first floor, there was an amazing makeup mini-museum devoted to the artistry of makeup in television and movies.  I have some special photos from this that I'll be sharing on a later post.  The speaker sessions range from things everyone makeup artist, professional or amateur should know, such as Makeup for Ageless Beauty, to topics which are really targeted for hardcore theatrical makeup professionals like Zombies 101 - Intro to Creature Creation. 

 I was able to get in a few moments early before the chaos of the sold-out crowd came in. 
 Obsessive Compulsive Cosmetics Spring Collection 2011
 Inglot just as doors were beginning to open.  The counter was crowded all day.
 Eve Pearl working her magic.
 Mehron booth.
 Beautiful rose tattoo body painting at Mehron.
 So pretty!!
 Gettin' groovy at Lit!
 Naked Cosmetics skincare.
 Naked Cosmetics pigments.
 Hakuhodo brushes.  So luxe.
 Stila booth getting stocked.
 Someone getting eyelash extensions at Evalash.
 Yes, they are getting LIVE at the booth.
 Yaby Cosmetics foundations and palettes.
 Body painting.
 Loved this comic theme.  That model was a good sport! 
Tate Steinsiek speaking about Zombies.

There is so much more to report, but now it's time to actually to have dinner!  Check back later for more coverage.  Tomorrow is also another day!  So there will be plenty to report!

For more information on IMATS go to www.imats.net.