The Makeup Show LA / Photo Recap


Last weekend, I took an overnight trip to LA to attend The Makeup Show Los Angeles.  I love these trade shows to meet other makeup enthusiasts, attend the seminars, talk to industry experts, discover new lines and also browse through some favorite and to-be favorite makeup lines.   With over 75 brands, there was a lot of ground to cover.  Here are some photo highlights from my trip.

I'll post some photos of my haul and also some pictures from The Kevyn Aucoin exhibition.

Happy Friday! 

Inglot

Inglot

Harkudo Brushes

Harkudo Brushes
OCC pigments and glitters
Obsessive Compulsive Cosmetics - Plastic Passion display
Make Up For Ever

Scene from one of the many seminars

Love the glitter beard.  Genius.








IMATS New York - Mehron Goat Girl - Amazing Fantasy Makeup Transformation!

 Amazing transformation!


IMATS focuses all on the endless possibilities of makeup.  So you want to be a goat girl?   No problem!  Makeup can do that!  At the Mehron booth, there were amazing transformation demos all weekend.  One that I was able to capture from beginning to end was this horned ram/goat mythical figure. 

 See the cute girl in the background?  Watch her go from normal to fantasy!
Capped and read for horns!
 Artists from Mehron attach her horns.
Do you think you could this with makeup?

Mehron specializes in theatrical and stage makeup, but they also make some beautiful foundations and blushes for everyday!  I purchased some of their foundations and a blush and will be reviewing them soon.  To check out Mehron products go to www.mehron.com.

For information on IMATS go to www.imats.net

IMATS New York - Inglot Insanity at IMATS!

 Inglot at IMATS New York 2011

The largest and definitely the most in demand line featured at IMATS New York was unquestionably Inglot.  For those who are not familiar with Inglot, it's a Polish brand that has recently launched in the US a few years ago and only recently opened an online store.  They have been branching out in 2010, making headway with stores in Las Vegas, Southern California and a new studio in Chelsea Market, New York.  Inglot, the company, is over 20 years old.  The line boasts a huge range of shades and colors with a lot of products for personal and professional use.

Everyone was lining up to scope out products from Inglot.  One of the most popular items is their Freedom System palettes.  I will have another post shortly devoted only to the Freedom System.  They've recently launched a 20 pan eyeshadow palette, which is a must have from the line!

Luckily, I got in early on Saturday and was able to photograph the display before the mob set in. 


 Although the Freedom System offers a wide range of colors to choose from, Inglot carries more individual shades of eyeshadow in these round pans.
 Just want to swatch every shade.....
 These pans are huge!


 There are almost too many products to try!
 I love how pristine everything is!  (Though that did not last long.)
 Powders, foundations, oh my!
 Yep, that sign says 30% off!  Another reason to get to the trade shows!


The nail polish range is almost as impressive as the eyeshadows!

Have you had a chance to try Inglot yet?  Check out their website at www.inglotcosmetics.com.

IMATS New York - Makeup Artistry in Entertainment, Over Jake Gyllenhaal's Dead Body!

 E with her new friend at IMATS

One thing that I've mentioned that I love about IMATS compared to other trade shows I've attended is its focus on makeup artistry in industry.  How are people pushing the boundaries of makeup for professional purposes?  The best place to think about where these limits are being constantly tested is in movies and TV.  With increasingly better technology, the scrutiny over the makeup artist's work is intense, to put it mildly.  You know you gotta be good.

I loved how on the first floor as you walked in, there was a mini-museum with some amazing examples of makeup work for seriously theatrical purposes.  The displays ranged from chins and cheeks to create a distinctive character... to full blown twitching and bleeding mutilated hearthrobes that are wired to work at a push of a button.

All great examples of how makeup can be so much more than just making someone look pretty.  The ideas are seriously limitless!  And it was all very inspiring!

 Don't be confused by the Paul Giamatti picture, that's Eddie Murphy (well not the real one).
Walking Dead?  No, just makeup!
 Gory guts, yellow rotting flesh.  You have to make it look real or go home.
 If you are getting squimish, this person has done their job. 

**Now For Something DRAMATIC**
 NO JAKE NOOOOOOOOOOOOOO!  YOU CAN'T LEAVE ME!
 Psych!  It's not the real Prince of Persia, but a latex model wired to twitch and bleed.  This was created for his latest movie, Source Code.
 But doesn't it look REAL?
I still can't believe how life-like it is!

Thank you IMATS for exposing me to a world beyond perfect skin and smoky eyes. 

IMATS New York - Saturday April 9, 2011 - Day 1 Coverage!

 IMATS welcome to New York!!!

82 Mercer was the place to be this morning at 8am.  The line was already down the block.  IMATS, International Make-Up Artist Trade Show, is in the Empire State for the first time and found its way to Soho this morning.

What I found exciting about IMATS vs other makeup trade shows is its focus on artistry in the industries of fashion, entertainment and not just what's considered "normal" beauty.  On the first floor, there was an amazing makeup mini-museum devoted to the artistry of makeup in television and movies.  I have some special photos from this that I'll be sharing on a later post.  The speaker sessions range from things everyone makeup artist, professional or amateur should know, such as Makeup for Ageless Beauty, to topics which are really targeted for hardcore theatrical makeup professionals like Zombies 101 - Intro to Creature Creation. 

 I was able to get in a few moments early before the chaos of the sold-out crowd came in. 
 Obsessive Compulsive Cosmetics Spring Collection 2011
 Inglot just as doors were beginning to open.  The counter was crowded all day.
 Eve Pearl working her magic.
 Mehron booth.
 Beautiful rose tattoo body painting at Mehron.
 So pretty!!
 Gettin' groovy at Lit!
 Naked Cosmetics skincare.
 Naked Cosmetics pigments.
 Hakuhodo brushes.  So luxe.
 Stila booth getting stocked.
 Someone getting eyelash extensions at Evalash.
 Yes, they are getting LIVE at the booth.
 Yaby Cosmetics foundations and palettes.
 Body painting.
 Loved this comic theme.  That model was a good sport! 
Tate Steinsiek speaking about Zombies.

There is so much more to report, but now it's time to actually to have dinner!  Check back later for more coverage.  Tomorrow is also another day!  So there will be plenty to report!

For more information on IMATS go to www.imats.net.