Estee Lauder Pure Color Nail Lacquer New Shades + Limited Collection for Nordstrom

Perfect Storm - Shimmer Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive

Avant-garde glamour coats the nails in chic, shiny splendor with the new Pure Color Nail Lacquer by Estée Lauder and Creative Makeup Director Tom Pecheux. The new, instantly gratifying collection of eight in-line nail lacquers in painted shades of sophistication has a decadently full-coverage formula with a long lasting finish. A luxurious range of hues from perfect neutrals to smoky charcoals to romantic purples and riveting reds, delight the senses and turn nails into mini accessories to match any look. An additional, limited edition collection of eight high-fashion shades explode at your fingertips in vibrantly rich hues. Relish in the new look for luxe nails... introducing Pure Color Nail Lacquer.

16 SUBLIMELY PLUSH SHADES
•     Exclusive True VisionTM Technology incorporates multi-faceted, highly pigmented shades for an intensely rich color
application
•     Shades come in three distinct finishes of Creme, Shimmer and Sparkle for a customizable nail look
•     From manicure shades to high drama color, the versatile palette ensures a shade for all occasions
•     8 in-line shades set the stage for classic and sophisticated beauty while 8 additional, limited edition shades amp up the brilliance
of the color range


EXPERTLY CRAFTED FORMULA
•     The blendable coating stretches across the nail to create an even and smooth finish that stays color true throughout
the duration of the wear
•     A crystalline laminate polymer magnifies color and creates lustrous shine providing an unparalleled glossy appearance
•     High-performance formula does not dull, fade or streak


BOLD, ICONIC DESIGN
•     The classic Pure Color Nail Lacquer packaging is reintroduced with the new formula
•     The square glass cube resembles a fragrance bottle with its golden-mirrored cap and contains an elegant tear drop shape of the new formula
•     The specially designed flat-paddle brush shape ensures a quick and easy application in 2-3 strokes even without a professional hand


Pure Color Nail Lacquer will be available at select Estee Lauder counters nationwide and at www.esteelauder.com for 0.3 oz / $19.00 in March 2011.  The Limited Collection is exclusive to Nordstrom for a limited time.


Chocolate Crave - Creme Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive

Mega Fuchsia - Creme Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive

Oyster Cult - Shimmer Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive

Sizzling Taupe - Shimmer Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive
Violet Diva - Creme Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive

Wicked Game - Creme Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive

Wild Blue - Creme Pure Color Nail Lacquer Limited Collection
Nordstrom exclusive
  
Enchanted Garnet - Creme Pure Color Nail Lacquer - New shade

Frozen Fantasy - Shimmer Pure Color Nail Lacquer - New shade

Fuchsia Flame - Creme Pure Color Nail Lacquer - New shade

Hot Coral - Creme Pure Color Nail Lacquer - New shade

Pure Red - Creme Pure Color Nail Lacquer - New shade

Purple Passion - Creme Pure Color Nail Lacquer - New shade

Rosa Rosa - Creme Pure Color Nail Lacquer - New shade

Ultra Violet - Shimmer Pure Color Nail Lacquer - New shade