Organix Ever Straight Brazilian Keratin Therapy Anti-Breakage Serum

I couldn't figure out what the brand, line, product was on this. So many words all over the bottle. However, a few things jumped out at me. "Keratin," "Straight," "coconut oil" all sounded good to me, so I picked up a bottle of this serum.

I am not an expert on 'cones, that's referring to ingredients based off of silicone. I know there are good 'cones and bad 'cones. For example, products like John Freida Frizz Ease, which were all the rage when I was in high school and college for my frizzy friends carry 'cones that may in fact do the exact opposite of what you want. The deflect moisture, clog the scalp and can cause build up. However, I also know that not all 'cones do this.

Organix Ever Straight Brazilian Keratin Therapy Anti-Breakage Serum has 'cones, but I feel as if they must be the good kind. I have been using this product for a couple weeks now on and off, and I think that the days I do use it, my ends seem silkier and less frizzy. Plus there is the added benefit of the smell. It's just delicious. A rich cocoa and coconut without being overly heady or gourmand. I am a fan of his serum, though it does need to abbreviate its name. What do you think would be a good nickname for it?

The ingredients. 'Cones included but also yummy things like cocoa butter, coconut oil and avocado oil.

The clear serum.

I noticed less frizzies myself.

I liked how smooth it made my hair.

Shiny face, but also shiny hair! :) Where's MAC Blot when you need it?

Organix Ever Straight Brazilian Keratin Therapy Anti-Breakage Serum is about $7 for 100ml, 3.3oz at mass retailers, drugstores and supermarkets nationwide.

Do you know the downlow on 'cones? Link me in the comments if you do! What do you use to keep frizzies at bay.